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From Forbes / Tech:

[Microsoft Admits Windows 10 Automatic Spying Cannot Be Stopped

Last week changes to the Windows 10 upgrade path mean it is going to become increasingly difficult for any non-techy users to avoid being pushed to Microsoft MSFT +1.85%’s new operating system. But given Windows 10 is better than Windows 7 and Windows 8, why would that be a problem? Because of policies like this…

... Speaking to PC World, Microsoft Corporate Vice President Joe Belfiore explained that Windows 10 is constantly tracking how it operates and how you are using it and sending that information back to Microsoft by default. More importantly he also confirmed that, despite offering some options to turn elements of tracking off, core data collection simply cannot be stopped: ...

... it does seem strange that it has taken Microsoft so long to come clean and admit core Windows 10 background data collection processes cannot be stopped. Instead it gave the impression that turning off all user accessible spying options in Windows 10 settings would provide owners with full privacy – that’s tantamount to spying. ...

... Windows and Devices Group head Terry Myerson recently confirmed Windows 10 Enterprise users will be able to disable every single aspect of Microsoft data collection.

This comes in combination with Windows 10 Pro and Enterprise users’ ability to permanently disable automatic updates which are forced upon consumers and shows the growing divide between how Microsoft is treating consumers versus corporations

... The good news: even if Belfiore states you cannot switch off everything, editing your privacy settings will disable the worst of these. ...

... The bad news: despite Belfiore’s pledge “to continue to listen”, Microsoft’s actions (including the impending Windows 7 and Windows 8 upgrade pressure) suggests the company’s recent love for Big Brother tactics is only going to get worse before it gets better…