[xoxoxoBruce]

Don't throw away the old ones, they might be valuable some day.

The first time I dug up some vintage denim, I had no idea what it was worth. It just looked like some old rags, so instead of carefully uncovering it, I pulled on it and tore it to pieces. I’d actually been digging for antique whisky bottles, and what I didn’t know then was that those “rags” were likely worth thousands.

put a few of the denim items I’d dug up on eBay. A Japanese collector contacted me and came all the way out here to look at my collection in person. I sold him a jacket for $1,000. At the time, it seemed a good deal, but he told me not to talk to other people or tell them what I was doing; I realise now that he didn’t want me to find out how much these things were worth. I talked to other dealers and collectors, and found out he was selling the pieces back to Levi’s for its archives – he’d sell them a pair of jeans for upwards of $100,000.

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