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Of course she's not a 'marketable' star - she's barely known over there. An unknown actor is not a marketable star until they're known. She's just an actor.
She's marketable here - because she is known here. If she becomes known there - then she'll be marketable there.
The show had very little going for it. Poor premise, weird timeslots, mainly unknown cast etc. It looked awful from the promo stuff. I like Gillan, but even I had no intention of watching Selfie.
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