I forgot to check
Wiki...
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Princess Marie Louise had many connections in the arts and arranged for the top artists and craftsmen of the time to contribute their special abilities to the house. ~snip~ It was created as a gift to Queen Mary from the people..
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OK, that means the people paid for it, not the Royals.
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...and contains models of products of well-known companies of the time. It is remarkable for its detail and the detail of the objects within it, many of which are 1/12 replicas of items in Windsor Castle. These were either made by the companies themselves, or by specialist modelmakers, such as Twining Models of Northampton, England.
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So if you wanted to bolster your company or product's street cred, or if you wanted to do any more business with the rich&famous, it would be a good idea to have a 1/12th model made to donate to the project. That's even better than tax deductible.
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Queen Mary's purchases brought media attention to specialist furnishers such as Dorothy Rogers, who created needlework miniature carpets for the house.
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And publicity about the miniature reminds people... Queen Mary bought this sham-wow, you should to.
I'm not knocking this project at all, I think it's an incredible representation of the art/craft/opulence of the time... an undisputable historic record. But I'm always amused by the methods of convincing people they are just dying to contribute to a gift for someone who could buy and sell them.