Essentially, the perceived hurtfulness of a name is inversely proportionate to how well that group is doing. When a group is doing well, call them anything and it is not a problem. Whitey? Call us whatever you like. When was the last time people worried about offending (North American) Jews? They aren't offended by terminology, because as a group, they're doing great. Japanese? No problem. American Indians Native Americans? Well they have some problems it seems, so we'd better watch ourselves, take some caution. Blacks? We can't even SETTLE on a daily terminology, every single word is treading on lines.
Therefore, if the majority feels that a group is to be treated with political correctness, that group should take deep offense. "Don't worry about us, we're doing fine."
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