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tw · 01-13-2002, 01:37 PM

Would you permit someone to urinate in the same room that people are eating? And yet we permit cigarette addicts to do the same thing in restaurants. Do you agree or disagree with the first sentence? Why? In most cases the response will be based on emotion - not facts.

Emotion is why people start smoking. We have all known since the 60s that smoking destroys lungs. Smoking ages people quickly. Smokers have body odor - so why also waste money on deodorant. Smokers make non-smokers smell dirty. Smokers have lower intelligence levels because of the chemical addiction process. Smokers are addicts similar to crack addicts.

So why then does he smoke? Why did he start in the first place? Emotion.

We know that when smokers look cool, then others take up the addiction. It is why the industry so actively encouraged actors to smoke in movies. Emotion is a primary reason for smoking. Emotion must also be used to discourage the addiction.

That is not to say that 100% would be disuaded from smoking. It does not matter that those pictures don't affect you. But it does matter that those pictures cause more people to avoid the addiction. You cannot judge those pictures personally. They must be judged statistically.

Why were Joe Camel and the Marlboro man so effective at their trade? Because kids today are so emotional - so less logical - than they would claim. Under 21s can be manipulated like lemmings. It is why they make such good soldiers and terrorists.

Examples are everywhere. Shelves in a grocery store. If Scope and Listerene do nothing productive, then why is so much sold on store shelves? If the solution to good health is proper ratios of nutrition, then why are vitamin and supplement tablets solds in doses far in excess of daily requirements? In the case of Vitamin C, why is it sold in doses known to create genetic damage? Why all the hype and sales of St John's Wort - which does not live up to its wild claims.

Emotion sells.

If you have 90+% of a toothpaste market, then how do you increase market share? Show the toothpaste on TV fully spread fully across the toothbrush. Sales then sharply increase because too many people 'feel' rather than 'think'. Then how do you increase toothpaste sales? Sell toothbrushes that have longer bristle area - more area to cover with toothpaste. Sales again increase sharply. Then how do you increase sales? Enlarge the hole on toothpaste tubes. These are not speculations. These are the actual stories I grew up with. The toothpaste was Colgate. And toothpaste back then did nothing significant.

Want to see how emotional we are? Is that computer plugged into a $20 or $70 surge protector? The surge protector only works in the realm of emotion. Adjacent to your computer, it does nothing productive. But it can contribute to surge damage of a powered off computer. Why is it there? Emotion. You believe it must work because of the words - "surge" and "protector". It is located where it cannot be effective.

They cannot provide reality pictures of smokers that are ugly enough. Emotional, ugly pictures are necessary to force people, especially such emotional teenagers, into taking a look at the facts. Without those emotional pictures, the facts will be ignored by those who mostly think mostly using emotion.

Why do we not want others to urinate in the same room we are eating? Facts have little to do with our response. Our response is an emotional "diiissgggusssttttinggg". And yet we have not yet associated smokers with the same emotional response even though facts say otherwise.

01-13-2002, 01:37 PM	#2
tw Read? I only know how to write. Join Date: Jan 2001 Posts: 11,933	1/12: Canadian cigarette warnings Would you permit someone to urinate in the same room that people are eating? And yet we permit cigarette addicts to do the same thing in restaurants. Do you agree or disagree with the first sentence? Why? In most cases the response will be based on emotion - not facts. Emotion is why people start smoking. We have all known since the 60s that smoking destroys lungs. Smoking ages people quickly. Smokers have body odor - so why also waste money on deodorant. Smokers make non-smokers smell dirty. Smokers have lower intelligence levels because of the chemical addiction process. Smokers are addicts similar to crack addicts. So why then does he smoke? Why did he start in the first place? Emotion. We know that when smokers look cool, then others take up the addiction. It is why the industry so actively encouraged actors to smoke in movies. Emotion is a primary reason for smoking. Emotion must also be used to discourage the addiction. That is not to say that 100% would be disuaded from smoking. It does not matter that those pictures don't affect you. But it does matter that those pictures cause more people to avoid the addiction. You cannot judge those pictures personally. They must be judged statistically. Why were Joe Camel and the Marlboro man so effective at their trade? Because kids today are so emotional - so less logical - than they would claim. Under 21s can be manipulated like lemmings. It is why they make such good soldiers and terrorists. Examples are everywhere. Shelves in a grocery store. If Scope and Listerene do nothing productive, then why is so much sold on store shelves? If the solution to good health is proper ratios of nutrition, then why are vitamin and supplement tablets solds in doses far in excess of daily requirements? In the case of Vitamin C, why is it sold in doses known to create genetic damage? Why all the hype and sales of St John's Wort - which does not live up to its wild claims. Emotion sells. If you have 90+% of a toothpaste market, then how do you increase market share? Show the toothpaste on TV fully spread fully across the toothbrush. Sales then sharply increase because too many people 'feel' rather than 'think'. Then how do you increase toothpaste sales? Sell toothbrushes that have longer bristle area - more area to cover with toothpaste. Sales again increase sharply. Then how do you increase sales? Enlarge the hole on toothpaste tubes. These are not speculations. These are the actual stories I grew up with. The toothpaste was Colgate. And toothpaste back then did nothing significant. Want to see how emotional we are? Is that computer plugged into a $20 or $70 surge protector? The surge protector only works in the realm of emotion. Adjacent to your computer, it does nothing productive. But it can contribute to surge damage of a powered off computer. Why is it there? Emotion. You believe it must work because of the words - "surge" and "protector". It is located where it cannot be effective. They cannot provide reality pictures of smokers that are ugly enough. Emotional, ugly pictures are necessary to force people, especially such emotional teenagers, into taking a look at the facts. Without those emotional pictures, the facts will be ignored by those who mostly think mostly using emotion. Why do we not want others to urinate in the same room we are eating? Facts have little to do with our response. Our response is an emotional "diiissgggusssttttinggg". And yet we have not yet associated smokers with the same emotional response even though facts say otherwise. Last edited by tw; 01-13-2002 at 01:42 PM.