Hm
That last image is something I hadn't seen before on an anti-smoking ad, and I think it's pretty well done =]
Although from what you mentioned from the survey; although yes it can mean that people who were smoking in 2001 are still smoking in 2002, and thus it didn't work... I'd disagree. Maybe it didn't cause a radical reduction of smokers, but it seems to have had at least SOME impact, and probably more than many of the anti-smoking posters that I have seen.
I also like how the images are placed on the cigarette package. Anybody who has such a package gets a reason not to smoke just about every time that they decide to.
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