I'm not sure how brilliant it is. GoDaddy is a service that 99.9% of the Super Bowl viewing population will never need. What does it matter if we remember them? And if I do decide to register a domain name, I'm going to take at least 5 minutes to research different services. I've seen a bit of negative press about GoDaddy's services, so you would think they would be better served by cleaning up their act than by force-feeding commercials to people who will never register a domain.
And I have a domain that I never use. It's just that my brother owns it and registered it.
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