I think it's still on. I just think it stopped being awesome. In the beginning, it really was about the eye-opening experience that the CEO got from doing the front-line job. Then it seemed to morph into this "I'm going to be a hero and give a gift to one of my deserving minions" like Extreme Makeover Home Edition. I didn't like it after that, and maybe it's changed again. My feeling is that if you do right for your employees, you're a hero everyday. Pay them enough to be able to afford their daughter's day care, health care, whatever, and you won't have to swoop in and provide a "gift" to them. Then, you're singling out one employee and the rest just stay fucked.
