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back in the day, I was the IT department. And the reasoning for blocking stuff like that wasn't the impact on bandwidth, it was the perceived impact on productivity. The PHB co-owner decreed that there was to be no non work browsing whatsoever, no radios or mp3 players in workspaces and that cell phone calls of a personal nature were to be made/taken on scheduled breaks only and not in the building.
I don't miss that insanity.
eta:
They're watching and noting all the computer / browsing / internet activity for all users at all times. I'd bet lunch on this. In case you weren't jaded/paranoid/cynical enough already.
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Be Just and Fear Not.
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