Oh yes, it certainly is for many, it's just a cost to include. How much do you spend each time you go? People here used to travel 30 minutes to go to Costco, they'd go maybe 4 times a year ($10/visit) and buy stuff that's only a little cheaper than locally. Now we have one here, I *may* join, I'mm'a take a guest-pass test run first. We've had a Sam's Club forever, but we let our membership go after Thor was potty trained. We probably broke even on the membership/savings, but it was so stressful because the staff were crap it wasn't worth it.
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The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart
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