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Originally Posted by Undertoad
It's OK. Kids are rejecting TV in spades.
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I dunno...
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•But watch many more TV shows on laptops (42 percent v. 18 percent), and other devices.
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•Like to check out brands on social media sites more than older Americans (53 percent v. 36 percent).
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I think they're just getting their ads in different places. And beyond that, some of the differences are just age:
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•Are much more likely to be influenced by their friends about where to shop, etc. (70 percent v. 45 percent).
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They're comparing young kids to adults, not young kids to an earlier generation when they were also young. Hippies thought they weren't going to let "the man" tell them where to shop either, but now they walk into Target just like everyone else.