I imagine even bright and clever people would perhaps gain something by watching well written, thought stimulating shows. When they watch stupid shows and lose 5% of their brains it isn't much of a loss, but to someone whose IQ is barely hitting 3 digits, a 5% loss could be devastating.
Think of it like money, a billionaire won't miss the price of a cup of Strabucks, but a minimum wage earner supporting 5 cats would.
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