Quote:
Originally posted by Elspode
I think the hot coffee situation is 'gonna have to agree to disagree'...
I compare it to fireworks. Fireworks go bang. If handled properly, nobody gets hurt.
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Have a fire cracker explode in your hand and only get a numb hand. Have dynamite explode there - something major and different. McDonalds was selling dynamite (or M80) as a fire cracker. They had *hundreds* of previous complaints and did nothing - absoutely nothing.
Its not difficult to turn down the temperature. Only when dollar value was seen by executives, did the executives finally decide to study the problem. What did they do? Brew coffee as the coffee industry recommended.
Major difference between a product that burns 'through' muscle and one that only burns (and does not remove) skin. Appreciate the difference. McDonalds had been informed of the danger multiple times and did nothing. It was not just a cup of coffee. They were selling something that would not just burn skin off. Their coffee was so excessively hot as to destroy muscle. That is a major difference of 50 degrees.
I also profited from a necessary lawsuit. McDonald's coffee was brewed so hot to be full of acids and oils. So bad that only one cup of coffee gave me a headache similar to that from drug addict smokers. Once MacDonalds lowered the temperature, then McDonalds coffee actually was drinkable. But look what it took to get a decent cup of coffee? Classic problem when an MBA is the bean counter.