Quote:
Originally Posted by Undertoad
<snip>
One notices that the words "just evident" were decided upon with only one piece of actual evidence.
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I do admit to bias here.
In
very small part it comes from events in my own family
when my grandson was put on Rx followed by new issues of suicide.
But for the most part my comments came
from the cumulative of the
published CDC report.
My OP also showed my bias against the ubiquitous TV drug ads.
Here is one journal report I found by one google search
I've re-arranged their findings on "consumer beliefs" for clarity.
Please note, where this "research" was published,
and the lack of acknowledgment of the funding source.
Marketing Health Services
Peyrot M et al.
Loyola College, Baltimore, MD, USA.
Quote:
ABSTRACT
This study examines the impact of direct-to-consumer (DTC) pharmaceutical advertising
on prescription drug knowledge and the requesting behavior of consumers.
The authors developed and tested a conceptual model of prescription drug knowledge and requests.
<snip>
"Drug advertising" - is associated with
~~ More drug knowledge - is associated with
~~ ~~ More specific drug requests
~~ ~~ Belief will result in lower prices
Less drug advertising - is associated with
~~ less drug knowledge - is associated with
~~ ~~ patients would upset their physician
~~ ~~ belief that physicians should be sole source of drug information
~~ ~~ less probability of specific drug requests - is associated with
~~ ~~ ~~ preference for generic drugs
CONCLUSION:
Media exposure and drug advertising awareness were associated with
higher drug knowledge and a greater probability of drug requesting.
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So what to conclude is the purpose of TV drug ads ?
I would re-word their Conclusions, based on their results as:
Media exposure and drug advertising awareness were associated with
higher (specific, proprietary) drug (awareness) and a greater
probability of (specific, proprietary) drug requesting.
.