[DanaC]

According to wiki:

The Sleepy Bear Den is a room that is decorated in Sleepy Bear material. Each room consists of lampshades, comforters, curtains, and posters themed after Sleepy Bear. Travelodge used to give out free toy plush "sleepy bears" to any guest staying in the Sleepy Bear Den. Extras included a VCR in which children's movies could be rented in the lobby. Several Travelodge properties are doing away with the Sleepy Bear den, citing high costs in maintaining a single type of room that is not consistent with the others. Current Sleepy Bear dens are disappearing during renovations, and are being converted back to a standard room.