I dunno... legally it's sound, but it may not always be so bad.
When I say, "Google for this" I don't mean websearch for it, I mean get on
www.google.com and find it. No Hotbot, no Webcrawler, no Alta Vista, etc. Similarly, when I say "photoshopped" I mean "edited with Adobe® Photoshop® Computer Software Product®®®™" and not Gimp or PaintShop Pro or MS-Paint.
I would think, were I a marketer, this would be a goldmine of recognition opportunity.
Lawyers can be doofuses (doofi?) sometimes.