My suspicion in your parents' case is that they probably got a call through one of their credit card companies, didn't think twice about signing up or got caught up in the telemarketer's spiel, then forgot to cancel.
From my experience, they usually call you (mine have come through my Citi Cards account). Though I believe I've also received $3-10 checks that, when cashed, activate your membership. (I can't specifically recall getting something like this for Buyers Advantage, but have for similar programs.)
Are you an authorized user on their accounts, Slarti? If so, I would contact the credit card companies with whom they have accounts, and ask each of them to put you/your parents on their "do not call" lists, and ask for a confirmation letter to be sent to you (IIRC, both requests must be fulfilled by law).
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