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The 2D decal gradually appears 3D to drivers approaching the image. A risk assessment of this project shows that drivers do not mistake this image for a real girl and can see the image 100 feet away. The image does not “jump-out” at drivers and there is no “startling effect”, the road conditions on 22nd Street are very good for this project, which is precisely why this location was selected. Sight lines are perfect northbound along the road and to the cross streets. Although the community continuously grapples with unsafe driving behaviours in this particular school zone, twenty-second (22nd) Street in West Vancouver has a very good vehicle crash record. The number of crashes since 1996 (the earliest year for which we have records) is insignificant. This is was also an important criteria in choosing the site as the best location for the project.
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Drivers do not mistake the 3D image for a real little girl and can see it from 100 feet away. Right, if they're paying attention, rather than reaching for a cell phone or daydreaming and suddenly seeing what appears to be a small child running into the road. This kind of stuff is what the campaign is trying to warn against, so traffic bozos won't be enlightened in any way.
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* Preceding the illusion are clearly marked school zones signs (30 KM maximum speed limit), a cross walk, traffic calming curb extensions in advance of the illusion, and a Preventable signs that read, “You’re probably not expecting kids to run out on the road.” There is also a STOP sign at the end of the block. All these factors mean that motorists are slowing in anticipation of stopping regardless of the 3D illusion.
* A public awareness program was started in advance of implementation of this project to inform drivers and the general public of the image.
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Again, who are they targeting? People who are paying attention and going slow anyway.
I think they just think it's cute. I totally think it's BS that they think it will prevent anything. As others have said: more likely to cause a problem than to prevent one.
Like the old "put your headlights on so you stand out and you're a safer motorist." Until EVERYONE has their headlights on then you're immune to headlights because they become commonplace.