I'm not doubting the manufacturers' campaigns nor the effect on those countries. I'm saying that the situation in the west isn't as rosy as all that.
Figures for Britain from 2005 show that:
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Overall, only 35 per cent of UK babies are being exclusively breastfed at one week, 21 per cent at six weeks, 7 per cent at four months and 3 per cent at five months.
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http://www.babyfriendly.org.uk/page.asp?page=21
For Congo the rates of exclusive breastfeeding in the same year were 24% for the first 4 months, and 19% up to 6 months
For Ethiopia the figures were 57% for first 4 months and 49% up to six months.
The cultural reach that artificial food has in those countries is huge: but the cultural reach it had over here up until the 70s was vast. They are dealing with a recent development: we are still affected by earlier developments, even though attitudes have changed.