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The problem is, people try to compare one-to-one on that sort of thing. Like in Food, Inc., they followed the family into the grocery store where they lamented that this one head of lettuce was a buck fifty, and that was "way too expensive"--because their plan was to also buy meat, and buns, and cheese, and ketchup, and only eat one leaf of lettuce each on their "homemade, healthy" burgers. But that one head of lettuce would have fed all of them practically by itself, if their plan had been to make giant salads instead.
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