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GM, church team up to convert sales
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In what organizers said was the first event of its kind in the area, Hartford Memorial Baptist Church in Detroit teamed up Sunday with GM and the GM Minority Dealers Association to offer churchgoers a chance to test drive more than a dozen cars.
As congregants left the northwest side church at 1 p.m., Pastor Charles Adams said the idea of Ride and Drive was to demonstrate GM's commitment to minority causes, its employment of thousands of local African Americans and to encourage churchgoers to buy a new GM car.
"Americans now must support American-made products," Adams said outside the church with Detroit Mayor Dave Bing, a longtime member. "We are encouraging our church members to take care of their community by buying locally. This is an ethical purpose that is beyond profit."
After a cruise in a shiny maroon 2010 Chevy Camaro, Indira Murray was all smiles.
"It's a beautiful car," the 38-year-old Detroit resident said. "I love it. When I get a job, I might get one."
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"Here's a way for people to experience the GM product without worrying about pushy dealers," Perkins said
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Uh, n0 not really - The pushy dealers are now right outside your church?
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Why no Chryslers or Fords? Organizers said it was GM's idea.
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There some innovation for ya tw. At least in a marketing sense.
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"like strapping a pillow on a bull in a china shop" Bullitt
Last edited by classicman; 04-19-2010 at 02:33 PM.
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