Unscented Vaseline Intensive. Or Own-brand Equivalent. I've been converted to Aveeno too. But don't try the own-brands of that, they suck. In my experience, it's not the what, but the how often that make the huge difference. Avoid perfumed things, though, and creams with high cetyl alcohol content.
I'm prepared to believe the studies I've seen (no, can't link) which suggested that it's mostly about how often you apply moisturizer. Anecdotally, people get better results with more expensive moisturizers because the more time and money you invest into finding a cream, the more likely you are to remember to use it, and when applied equwntly frequently and thoroughlt, inexpensive mositurizers were just as effective.
I apply sunblock separately. I don't want that crap near my skin when I don't need it, plus it works better on moisturized skin.
I can certainly say my skin is a whole load better since I took action to make sure I moisturized a lot more often. (I invested in a cream pump for every bathroom, each car and got into the habit of handcream every time I just miss a light at an intersection (rubbed in by the time the change again) and after every shower and every time I wash my hands. I also carry a small tube of moisturizer in my handbag.)
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The most difficult thing is the decision to act, the rest is merely tenacity Amelia Earhart
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