From wiki:
Quote:
The company name Lego was coined by Christiansen from the Danish phrase leg godt, which means "play well". The name could also be interpreted as "I put together" and "I assemble" in Latin, though this would be a somewhat forced application of the general sense "I collect; I gather; I learn"; the word is most used in the derived sense "I read".
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Calling each brick 'a lego' makes as much sense as callling a breezeblock 'a construction' and then referring to a pile of breezeblocks as 'constructions.'