Wow. Text 90999. I heard about this in a couple places, and wanted to check it out, so I found
this article.
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This is remarkable not just because of the technology, but because it changes the landscape of America's philanthropy.
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Less than 48 hours after the deadly 7.0 earthquake devastated Haiti, the American Red Cross received $5 million in donations through mobile texting, all at $10 a click.
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It could create a whole new generation of philanthropists. Young adults who sometimes text more than they talk will step into the world of charity the same way they download another ringtone.
"They're not going to donate by direct mail, and they're not going to a $200, black-tie gala," Naegele said. "But this is something they can do."
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