These two white images have names, one is Bouba and the other is Kiki.
Your assignment, should you choose to accept, is to figure out is which is which.
Congratulations, you said Bouba is on the right and Kiki is on the left, right? er, correct?
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An example of this is the bouba/kiki effect. In an experiment first designed by Wolfgang Köhler, people are asked to choose which of two shapes is named bouba and which kiki. 95% to 98% of people choose kiki for the angular shape and bouba for the rounded one. Individuals on the island of Tenerife showed a similar preference between shapes called takete and maluma. Even 2.5 year-old children (too young to read) show this effect.
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Although that may not be true on the board.
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Ramachandran and Hubbard suggest the kiki/bouba effect has implications for the evolution of language, because the naming of objects is not completely arbitrary. The rounded shape may intuitively be named bouba because the mouth makes a more rounded shape to produce that sound, while a more taut, angular mouth shape is needed to articulate kiki. The sound of K is also harder and more forceful than that of B. Such "synesthesia-like mappings" suggest that this effect might be the neurological basis for sound symbolism, in which sounds are non-arbitrarily mapped to objects and actions in the world.
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So now you know why boobs are boobs.
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