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I don't think it is like the web at all. One of the good things about the web that isn't true about this thing is that people with interests in common tend to find each other. Another thing that is neat about the web is that it is a non-visual media. You don't instantly make judgements about a person by how they look. One more thing about the web that is different is that it isn't real time for the most part. That is a strength. It waits for you to come see it but doesn't impose it's own time on you like this thing would. That is why I like email instead of telephones. It waits till I'm ready to read it. It doesn't ring in the middle of my dinner.
In fact, I think the web is the actual opposite of this thing. Looking cool is not enough to make a sea change in the way we exist in the world. This thing may look cool but it is a glorified video conference device.
btw As a scientist I used the web back before it was the web exactly for what it was first intended for - data sharing and communication in not real time. Also, you may be underestimating the importance that browsers played in the development of the web-as-we-know it. Prior to browsers you actually only got to what you were looking for.
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