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As a side note
I want to comment on the Oregonians layout...choices...on an almost daily basis.
It's not that their headlines are ridiculous or lame (though they often are) it's that they have this "picture of the day" thing, that lands smack in the middle of the front page (sometimes just the front page of their living section) that has no relationship to the blazing headline
Illustrative but not actual example: "Swine Flu Epidemic!" coupled with a pic of children playing or the Blazers. And then a tiny caption to explain pic of the day.
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