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That has to be the worst children's fitness campaign I have ever seen.
It motivates no one and alienates everyone.
Besides, everyone knows telling kids to do something or to stop doing something because it might hurt them or kill them is a complete waste of time.
If you want kids to get off the couch then give them a compelling reason to hit the playground. Besides, I would think that poor eating habits have a lot more to do with shortening a child's life span than a sedentary lifestyle.
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