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For what it's worth, I still think "Devil Dogs" is a bad marketing idea. You've got a lot of fundies down there in Florida, and it's completely believable that they would not just avoid buying your product but actively spread the protest. Plus, the Hot Dog Heaven people might not be interested in any sort of contests or friendly rivalries, they'll probably just see it as you trying to cash in on their existing customer base. Besides, if you're going to start out by running your Uncle Manny's cart on his off-days, aren't you going to be running it under his business name anyway?
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