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A friendly mascot dog would be more flexible for branding. You could have an entire family with specials that duplicate the 3 Bears sort of thing: Daddy Dog is a big combo, Mommy Dog smaller, down to the Puppy which is just a hot dog. Some people think hot dogs are summer fun food. Me? Not so much. Not ever, no never, would I eat off a cart. That said, Legal Seafood has a nice history to their name and perhaps something along those lines could convince the cautious among us to try one. Good Dogs?
There are a couple of ideas tickling my imagination but I have a bad cold and can't think things through. If I recover soon enough then I'll send some sketches.
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I knew I shoulda taken that left turn at Albuquerque! - Bugs Bunny
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