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I think there's a difference between the demographics for a car manufacturer and a breakfast cereal. I can understand Kellogs point of view here. Lots of kiddies eat cornflakes and Phelps is a role model.
You don't want your kids sucking a pipe after their bowl of cornies do you?...well do you???
Actually, considering the munchies, maybe it was a bad decision to dump him. Instead, they could have come up with a new slogan. Something like, "For the times when you just have to eat something!"
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Kind words are the music of the world. F. W. Faber
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