Well, from the point of view of someone who worked in customer service for years, and fielded a lot of customer complaints, I can tell you that the "you wronged me so now you won't get my business, and I'll tell all my friends" approch is pretty ineffective from an individual, really. Sad but true. The person who opens the letter usually just doesn't care where you take your business. Somebody cares, but not the paper-handling schmuck who actually reads the letter. The exception is if they get a lot of these in a short amount of time, in which case the trend will draw attention.
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