I chose "Tacky copout" but that's far harsher than I really feel.
I think it really works in some situations and with some people.
No-one I know really has everything. Apart from my brother, and it's not that he's rich, just that he has simple needs that he happily fulfills. Even if I had unlimited money it would be hard to work out what to buy him, but I like the challenge. I wouldn't make a donation in his name because it just wouldn't feel right - it would feel like I was saying, "Here, I did this because you're too mean to do it yourself!"
On the other hand, when I worked for the NHS the HR department decided to send out an email instead of sending Christmas cards. And the money they saved doing that was used to purchase a goat for a family in Africa. I thought that was a wonderful and elegant way of doing it.
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