[Billy]

Brad Copeland, IOC adviser on the look of the Games, design director of the 1996 Atlanta Olympics and one of the four international judges of the new identity of the 2008 Beijing Olympic Games:

Out of 10 points, I would give it a 10. It will stand against any Olympic identity that will ever be created.

The new emblem is one of those things that is so simple and that is so obvious. It works small and also big, internationally and also nationally. It's simple in the way that it conveys a very simple and important concept.

It allows it to work flawlessly in every conceivable application that an Olympic identity must work in.

It tells a story - of a country that is making a promise to the world, that has embarked on an important journey, that is in the midst of an incredible transformation.