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He did it pre-2004 as well. O'Reilly is just a simple populist. He becomes a lot more digestible when you know that the average age of Factor viewers is 71. Then you see him slowly reading simple bullet points that are also shown on-screen, and you understand.
His interviews of Hillary and Obama were respectful and pointed out many strengths in each of them. In particular I think his treatment of O was generous and a reassurance to his audience and will increase the O vote.
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