Sure SamIam, without the horrific conditions that existed, and continue to exist, in South and Central America, Che would have never gained traction in the first place. I can see why he continues to represent the hope that someone, anyone, will ride in like Zorro and make the world beautiful.
I was only addressing the kid from the American suburbs, that hasn't missed a meal, or birthday present, in his life.
You know, come to think of it, using Che's image to sell soap is the ultimate victory of the capitalists over communists.