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I didn't know who Sappho was either until I googled it. Guess their point would have been lost on me. I'm guessing it's some "inside" gay/lesbian reference, like Judy Garland?
So in that case, it seems like the BLF's target audience here would already be one predisposed to see the billboard as they are portraying it (aside from the fact that it's in San Francisco), and so I'd agree their efforts here are a little misplaced.
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