[footfootfoot]

I am now finding myself in the position of having to email potential clients and beat the bushes looking for work. I have nearly zero experience at writing letters to clients who I do not already know or have met.

I think my style may tend towards too informal and breezy and I am concerned that this may be off putting to people who don't know me.

On the other hand, I think when letters sound too formal they are easier to ignore or sound like form letters.

Anyone have any ideas about how to learn to write great business letters. next step google...