The analogy only gets weirder when you consider that your payoff happens in this world, the world you know, while most religious folk expect the payoff in the next one.
IOW, the "lava" for you is eternal torture in a world you can't see and can't prove exists, while for the religious, the "lava" is living a life on entirely false pretenses and not getting anything as a reward (or worse, getting the eternal torture of some other religion's hell).
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