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What's additionally confusing - and l123 correct me on this - is that the companies themselves have a take on the number, and can send their stock down before the forecast by just saying something like "uh... that's a pretty high number... uh... the bosses' auntie says we could have trouble in our international markets...."
My ex was a very strong accountant and would talk about the pressure to "make" the number, where the companies push things around the books in order to have a bigger earnings number. Fuckin' accountants.
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