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but they are advertising the image that they feel people want. that is why most auto makers have regional commercials. nearly all of them out here show trucks going through the desert and over rough rocky terrain. outdoor sports. in chicago i've seen the same vehicle be advertised as a sleek in city status symbol.
it would be a tough sell to convince those that like the rough and tumble image of trucks to buy a small, highly fuel efficient, front wheel drive pickup. it will happen eventually, but not until the public is ready for it.
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