Quote:
Originally Posted by lookout123
Customers want what they want and they won't let you tell them what they want.
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I know what you are trying to say here lookout, but I don't completely agree. If what you are saying is true, then there would be no car advertisements on tv. Advertising works. Car companies routinely change the behavior of consumers by convincing them that they want something that they didn't previously know they wanted.
It doesn't always work for every product. Remember the Aztec? But it does work surprisingly well for most. Consumers usually give more weight to the "image" of a car than most practical concerns when they are buying one, and advertisements are very effective at portraying what the "image" of a car is.