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GM products are so bad that GM took another new low today. Had an investor purchased stock in 1975 - one year earlier - then a 1975 stock holder's capitalization is now negative. Or, in simple terms, so that any financial adviser can understand it. If he bought 100 shares in 1975, then his market value today is negative. This does not include additional losses due to inflation.
How to keep selling cars? Mortgage the future. GM is again offering cars with zero percent financing. Losses due to loans without interest will not affect today's spread sheets. Therefore GM losses today don't look so large.
GM products are so poorly designed as to be expensive. Their inferior products must be all but given away. But then 1/4 of GM sales are now discounted to employees, et al. More money games (zero percent financing) avert those losses for years on spread sheets. However even Wall Street sees GM real market value. The 1975 investor has now lost money - now owns a company that is worth less than his original 1975 investment (again - ignoring that the $1 in 1975 has also dropped to 25% of its value). The company called GM has a negative capital return over 35 years assuming today's dollar is same as the 1975 collar. Meanwhile those invested dollars also decreased to 25% of its 1975 value. Just to break even with inflation, the $1 investment in 1975 must be worth $4.
How bad are GM products? Those facts were posted previously. Even the accounting demonstrates GM products 10 years ago and today are both crap - facts directly contradicting emotions of other posters.
How curious. Automakers did this same thing back in the 1970s - make crappy products that got worse gas mileage every decade.
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