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And the subject of pricier alcohols, Perry Winkle's point is a good one. The setting of an event has a lot to do with it. There are some bands I worth with where I'll get made fun of for drinking anything other than beer, and anything pricier than a Sam Adams. On the other hand, if I'm hanging out with the producer and the engineer (the guys actually making money!) the price tag on the drinks goes up in a hurry.
There is really a difference in taste and quality, though. Have a friend line up a blind taste test for you between something like Maker's Mark (the first rung on the higher priced bourbons) and the big plastic jug at your local grocery store labeled "bourbon"). Do the same for tequila, scotch, ale, and vodka. Then, screw and fight until dawn, because you're gonna be f'd up. So, be sure to video the taste test.
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