Heinz 57 (varieties) is the logo on all British Heinz products (unless it changed since I left). We specify them by name, e.g. Ketchup, Baked Beans, Spotted Dick....
You Americans... *sigh*
Heinz may be American by origin, but I think they have a larger market share in the UK than they do here -we all grew up with Heinz -Heinz baked beans are the staple Brit food.