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The interesting thing about the Tyson case was the astronomical increase in sales Tyson saw when they made their claim of raising chickens without antibiotics. It's clear what many consumers want. I'm surprised and disappointed the chicken producers don't give it to them for real.
On another note, there was a small beef supplier a couple years ago that tested 100% of its animals for mad cow disease and wanted to label their beef as Mad Cow free, but are not allowed to by the FDA (or USDA?) because it would make the rest of the beef suppliers who only test 0.1% of their animals look bad.
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