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Obviously not enough. I don't know what their contract says, but most likely they paid enough to use the MLB symbol on their bottles that they sell to the public. If they wanted exclusive visual image rights they'd have had to pony up a bazillion more pesos most likely.
I'm not saying it's right, but I'm sure that the marketing guys for each company knew exactly what they were getting.
20 years ago Walter Payton was fined for wearing a Puma (IIRC) headband under his helmet because the NFL had a different sponsor than Payton did. Different contracts, different prices, different rights.
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Getting knocked down is no sin, it's not getting back up that's the sin
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