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We are now experiencing 7th grade and my daughter and her classmates want to do exactly the opposite of what parents, teachers etc... ask them to do. DARE or some equivalent should have a follow up every year. Just a review by teachers would work just to keep it in the forefront of their young minds.
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That's just it. They want to do exactly the opposite of what parents, teachers, etc. ask them to do. So when the chant over and over and over is "Just Say No", drugs become more of a focus point for rebellion. A lot of these kids wouldn't have even thought of drugs before. Now they have a guide to how much of a rebellion each drug is.
That's the main reason why DARE is ineffective. It might as well be an advertisement for drugs. And slogans aren't for teaching; they're for campaigns about attitudes, not truth. And they're patronizing as hell, at a time in life when being patronized is exactly what teens don't want.