N/S Korea may have a definite problem here. Kim-Chee.
I agree ... win our stomachs, and our hearts and minds will follow.
Middle Eastern countries are starting to make inroads with the popularity of Hummus, but they probably also need cooler names for their regional dishes.
"Seven Stars around the Moon" ... "Dragon and Phoenix" ... You can't beat names like that for enticing the palate.
(the food was truly wonderful)